Industry Expert Blogs

Releasing a new protocol like ThunderBolt, HDMI or SuperSpeed USB has not only to do with bandwidth performance or form factor of the connector as a guarantee of success. Some non-scientific parameters also play a role in the alchemy, that’s why forecasting the success of a certain protocol is such a hard task, and can’t be reduced to a feature list comparison table. That’s why, even if good marketing campaign can help (in fact is a necessary condition), properly marketing a technically attractive protocol is not sufficient to make it successful in the mass market. Do I know the magic recipe to cook an interface protocol generating high penetration in the mass market? I would be rich if I knew it! But I can try, at least, to understand which protocols are the winners in 2011, demonstrating high market penetration (and becoming “de facto” standard in certain market segments), or fast growing penetration (which is even more useful if you want to grow your business, developing around this protocol). Then, if we can identify winners, some losers should exist as well…

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