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The IP Ecosystem is Evolutionary, not RevolutionarySemico Blog - Michell PruntyMay. 29, 2012 |
Vishal Kapoor was one of the speakers at the Semico IMPACT conference last week. The key take away is that we need a change in perspective in the IP industry, one that is system driven. We used to view IP as a “This is what I do” type of product. But we need that to change to a “What can I do for you?” type of product.
We are in a evolutionary industry. Around 2000 – 2005, we entered the age of consumerization. Integration became important because Time to Volume and Time to Market are the two factors that most determine success in the consumer arena.
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