Industry Expert Blogs

I recently came across a Wall Street Journal article,"ARM Chases Bigger Slice of Smaller Chips,"  that provides a very interesting perspective on how ARM is positioned to capture the microcontroller market, which is its next growth area. ARM based microprocessors are clearly dominating the mobile products from smart phones to tablets across Windows, Android and IOS mobile eco-systems. Most of these devices are using ARM based Cortex A series processors, which provide a very delicate balance between good performance and power efficiency requirements.

However, for ARM, the microcontroller market is still untapped, and this is where ARM is planning its next major push. Before we go any further, I would like to elaborate on what is a micro-controller and how it is differs from Cortex A-series mobile processors that ARM sells for smart phones.

Click here to read more ...