Industry Expert Blogs

New applications such as automotive are requiring different standards in the IP deliverables. There’s an interesting sea of change happening here, if you go back to the origins, some of the key suppliers to automotive were the steel and rubber industries – because that’s what the car was made of – which basically supported the long, very long design cycles and very few options. To quote “You can have any option you want as long as it’s black.” What’s happening now, and a good example of this is companies like Audi working directly with the chip companies such as NVidia exemplified in this interesting piece http://blogs.nvidia.com/blog/2016/01/07/audi-machine-learning-superhuman/

So the design cycles are much shorter and the supply chain has completely changed – in order to meet these cycles, IP vendors are being considered as part of this supply chain.

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