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Apple Protects Its Designs With Custom Silicon And You Can TooSemiWiki - Bob FrostholmMar. 15, 2016 |
In the February 22-28 issue of Bloomberg Businessweek magazine, Johny Srouji, Apple’s senior vice president for hardware technologies, discusses Apple’s winning strategy of owning its own silicon. It began with the acquisition a Silicon Valley chip startup called P.A. Semi in April of 2008 and since then, Apple has never looked back.
The Bloomberg article cites that “When the original iPhone came out in 2007, Steve Jobs was well aware of its flaws. It had no front camera, measly battery life, and a slow 2G connection from AT&T. It was also underpowered. A former Apple engineer who worked on the device said that while the handset was a breakthrough technology, it was limited because it pieced together components from different vendors.”
