Industry Expert Blogs

You might have seen the graph below about the increase in monthly internet traffic around the world. Ever wondered what was causing it?

If you think all that traffic is simply due to people binge-watching House of Cards on Netflix, or uploading the photos of their dinners on Instagram, think again. Most of this increase is driven by cloud computing. There was a time, in the not so distant past, when all companies had their own IT shop within the company, either due to economic viability, or security reasons. That trend is slowly going away, even within big companies like Coca Cola, which are outsourcing their entire IT infrastructure to companies like Amazon Web Services. Nowadays rather than having all data communications in one shop in one building on servers with WAN connections, nowadays the data traffic is outside the company on the cloud. Today most company locations must communicate with some large server farm on a remote location and that traffic is what is driving up the massive need for bandwidth in the Internet.

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