BOPS Names Executive Vice President of Worldwide Sales and Director of Corporate Communications

MOUNTAIN VIEW, Calif.----Sept. 6, 2000--Billions of Operations Per Second, Inc. (BOPS), a leading programmable DSP core provider, today announced that it has named Daniel V. Hauck as executive vice president of worldwide sales and Anita Giani as director of corporate communications.

BOPS develops and licenses high-performance programmable digital signal processing (DSP) cores as well as provides top tier OEMs with hardware, software tools and engineering support to quickly and efficiently design Internet, multimedia and communications products using the BOPS ManArray(TM) DSP core family.

``We are very pleased to have Dan and Anita join the BOPS team,'' noted, Carl Schlachte, BOPS CEO and Chairman of the Board. ``They will be instrumental in helping BOPS develop its business and market strategy as the company moves toward its next important phase of growth.''

Hauck stated, ``I believe that BOPS has a strong, unique position in the market place and will quickly become the defacto provider of DSP IP solutions. In addition, I believe that the company will assume a leading role in defining both the business and technical aspects of IP as that market space expands and matures. I look forward to establishing a strong sales team that will help the company fulfill this role.''

Giani commented, ``I am very excited to join BOPS at this important stage of the company's growth and welcome the opportunity to help the company implement its long term goals relative to strategic and tactical messaging.''

As vice president of worldwide sales, Hauck will be responsible for establishing BOPS' worldwide sales team in coordinating, supporting and managing the successful integration and deployment of BOPS' DSP IP solutions into its focused customers and partners. Hauck has more than 20 years experience in sales, business development and engineering most recently serving as vice president of worldwide sales for NeoMagic Corporation in Santa Clara, Calif. While there, he was responsible for $250 million in sales revenues in the multimedia, graphics, digital imaging and storage arenas for the mobile computing and consumer electronics markets. Before this, he held a variety of positions with Cirrus Logic Incorporated, (Fremont, Calif.) including vice president of Asia Pacific sales and business development, vice president of worldwide technical sales, area sales manager and western area sales manager. Before this, he held engineering positions at Technology Marketing Incorporated in Irvine, Calif. and Rockwell International in Anaheim, Calif. Hauck holds a bachelor's of electronic engineering technology from the Ohio Institute of Technology.

As director of corporate communications, Giani will oversee the creation and implementation of the company's strategic and tactical messaging for all communications activities including public relations, collateral development and advertising. She will also serve as primary interface with technical and business trade press and analysts. Giani has more than 25 years experience in communications and most recently served as regional manager of public relations for Siemens Corporation in Santa Clara, Calif. Her responsibilities included managing a corporate regional agency that provided strategic counsel and tactical support to Siemens operating companies located on the West Coast. Prior to this, she held public relations positions with Aspect Telecommunications in San Jose, Calif. and Northern Telecom. Giani holds a BA in communications from the University of Alabama and an MBA from the Massey School of Business, Belmont College in Nashville, Tenn.

About BOPS

Billions of Operations Per Second, Inc. (BOPS) is a Mountain View, Calif.-based company that develops and licenses the highest-performance programmable DSP core family, the ManArray(TM) family, as well as advanced development tools for high-volume, system on a chip (SoC) solutions for the Internet, multimedia and wireless communications markets. The BOPS ManArray DSP product family is targeted to accelerate SoC manufacturers' time from product concept to high-volume shipments by providing the highest-performance, scaleable and reusable DSP cores and an advanced set of software tool technologies.

Acronyms:     BOPS: Billions of Operations Per Second
    DSP: Digital Signal Processor
    IP: Intellectual Property BOPS is a registered trademark of Billions of Operations Per Second, Inc. Manta and ManArray are trademarks of Billions of Operations Per Second, Inc. All other brands or product names are the property of their respective holders. ``BOPS'' is used to represent Billions of Operations Per Second, Inc.

Contact:
     BOPS, Inc.
     Anita Giani, 650/254-2815
     anita.giani@bops.com
     or
     KJ Communications
     Kella Knack, 650/508-0371
     kjcomk@cs.com