DMP Establish US Subsidiary and Appoints New Head to Run US Operations and Sales

Petri Talala appointed as Vice President and General Manager of Digital Media Professionals USA Inc.

Tokyo, Japan and Campbell, California, USA – December 21, 2011 – Digital Media Professionals Inc. (DMP), a leading provider of 2D/3D graphics Intellectual Property (IP) core, today announced the establishment of company’s subsidiary – Digital Media Professionals USA Inc. in Campbell, California, USA. The new subsidiary allows DMP to accelerate and execute its growth strategy more effectively in one its main target markets while providing the opportunity to serve existing and new customers locally in the USA. Effective in January 2012, Petri Talala, Vice President and General Manager, Sales, assumes the role of operational head in USA as well as the sales operations in USA, Europe and selected Asian countries. Mr. Talala will report directly to Tatsuo Yamamoto, CEO of DMP.

“DMP is truly amazing company. Their reputation with the industry, product portfolio, and strong experience in graphics hardware and technologies assures future success and huge potential to grow business in the USA already next year 2012 and beyond.” said Mr. Talala. “I am honored to join DMP and eager to accelerate our business and role in US as a leading graphics IP core provider and serve our customers and partners in their goals of delivering the best performing next generation graphics platforms.”

“I am excited to have Petri joining the DMP team and leading our US operations. Our establishment of a US entity and appointment of Petri represent DMP’s strong commitment to further expanding our global business. His experience and contacts in the graphics industry combined with his strong technical and business background and leadership skills will enable us to jump start our business in the US where many of our major target customers and strategic partners reside.”  said Mr. Yamamoto, CEO of DMP.

Mr. Petri Talala has made a distinguished career in the high tech industry, holding a number of executive level positions and playing key roles in building and developing businesses especially in the graphics industry. He has substantial experience in sales, marketing and business development honed from his successes at leading High Tech companies in North America and Europe, including Symbio, Futuremark, LM Ericsson and Tellabs Inc. Mr. Talala is based on Campbell, California and holds a Master of Science in Electrical Engineering and Executive Master of Business Administration from Aalto University in Helsinki, Finland.

About DMP

Digital Media Professionals Inc. (DMP)(TOKYO:3652) develops industry leading 2D and 3D graphics solutions to global consumer electronics, mobile, embedded and automotive markets. Company has been founded at Tokyo, Japan in 2002 and is currently developing several graphics IP cores based on the open Khronos™ Group standards and DMP’s cutting edge 3D graphics technology DMP Maestro Technology.

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